World-Wide Web, information science Repeating a word many times in a
web page, in a (usually futile) attempt to increase its
relevance ranking in a
search engine's index (to "
spam" the index).
"Repeating a word over and over in a Web page (known as word spamming) has no effect on the [page's] ranking [in the index]." -- Altavista FAQ (https://altavista.digital.com/cgi-bin/query?pg=tmpl&v=faq.html).
See also
spamdex.
(1997-04-09)