narrowcast

[nar-oh-kast, -kahst] /ˈnær oʊˌkæst, -ˌkɑst/

verb (used without object), narrowcast or narrowcasted, narrowcasting. Radio and Television.

to aim a program or programming at a specific, limited audience or sales market.

Origin

1770-80, for an earlier sense; narrow (broad)cast

Can be confused

British Dictionary definitions for narrowcast

/ˈnærəʊˌkɑːst/

verb -casts, -casting, -cast, -casted

(transitive) to supply (television programmes) to a small area by cable television

(intransitive) (of programmers or advertisers) to target a specialized audience on radio or television

Compare broadcast

Derived Forms

narrowcasting, noun

Slang definitions & phrases for narrowcast

verb

To plan a TV program for a special audience rather than the masses: This ''narrowcasting'' approach may win NBC an unusual distinction (1970s+)