idiograph

[id-ee-uh-graf, -grahf] /ˈɪd i əˌgræf, -ˌgrɑf/
noun
1.
a mark or signature characteristic of a particular person, organization, etc.; trademark.
Compare logotype (def 2).
Origin
1615-25; < Late Greek idiógraphon, noun use of neuter of Greek idiógraphos self-written. See idio-, -graph
Can be confused
ideograph, idiograph.