guise

[gahyz] /gaɪz/
noun
1.
general external appearance; aspect; semblance:
an old principle in a new guise.
2.
assumed appearance or mere semblance:
under the guise of friendship.
3.
style of dress:
in the guise of a shepherd.
4.
Archaic. manner; mode.
verb (used with object), guised, guising.
5.
to dress; attire:
children guised as cowboys.
verb (used without object), guised, guising.
6.
Scot. and North England. to appear or go in disguise.
Origin
1175-1225; (noun) Middle English g(u)ise < Old French < Germanic; see wise2: (v.) Middle English gisen, derivative of the noun
Can be confused
guise, guys.
Synonyms
1. form, shape. See appearance.

Guise

[geez] /giz/
noun
1.
François de Lorraine
[frahn-swa duh law-ren] /frɑ̃ˈswa də lɔˈrɛn/ (Show IPA), 2nd Duc de, 1519–63, French general and statesman.
2.
his son, Henri I de Lorraine
[ahn-ree] /ɑ̃ˈri/ (Show IPA), Duc de, 1550–88, French general and leader of opposition to the Huguenots.
Examples from the web for guise
  • Hopefully, the book's re-appearance in slightly new guise will help its ideas gain an even wider audience.
  • Coffeehouse flavor in a new guise.
  • Parker would slip into the guise of his alter ego, Spenser, cooking in his kitchen.
  • Then reality hit, and it came under the guise of the economy.
  • They slip into a guise of modesty that is not their default position.
  • But, as we all know, I'm happy to play with anyone in any guise.
  • Even guys on the runway got the fur treatment, in the guise of coats and vests.
  • Mature people can't condone violence under any guise.
  • One who betrays another under the guise of friendship.
  • So a lot of that stuff goes under the guise of energy independence.
British Dictionary definitions for guise

guise

/ɡaɪz/
noun
1.
semblance or pretence: under the guise of friendship
2.
external appearance in general
3.
(archaic) manner or style of dress
4.
(obsolete) customary behaviour or manner
verb
5.
(dialect) to disguise or be disguised in fancy dress
6.
(transitive) (archaic) to dress or dress up
Word Origin
C13: from Old French guise, of Germanic origin; see wise²
Word Origin and History for guise
n.

late 13c., "style or fashion of attire," from Old French guise "manner, fashion, way," from Frankish *wisa or some similar Germanic source (cf. Old High German wisa "manner, wise;" see wise (n.)). Sense of "assumed appearance" is from 1660s, from earlier meaning "mask, disguise" (c.1500).