Pelmanism

/ˈpɛlməˌnɪzəm/
noun
1.
a system of training to improve the memory
2.
(often not capital) Also called pairs, (esp US) concentration. a memory card game in which a pack of cards is spread out face down and players try to turn up pairs with the same number
Word Origin
named after the Pelman Institute, founded in London in 1898